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Walking with the Snowman

This enchanting art trail, initiated in London’s Fleet Street Quarter, marks the beginning of the holiday season, with its inauguration set for November 21. It’s not just an ordinary art installation; it pays homage to one of the most beloved Christmas stories of all time, “The Snowman” by Raymond Briggs. This classic, first published in 1978 as a wordless picture book, has touched the hearts of many, selling over 5.5 million copies worldwide. Its adaptation into an animated film in 1982 further cemented its status as an integral part of the Christmas tradition for numerous families.

The trail features twelve Snowman sculptures, each standing 1.6 meters tall. These sculptures are not just randomly placed; they are thoughtfully located in various parts of the Fleet Street Quarter, including Chancery Lane, New Street Square, Fleet Street, and Ludgate Hill. What makes these sculptures unique is their individualistic designs, inspired by ‘The Twelve Days of Christmas.’ Each piece is the brainchild of different artists, bringing a diverse range of artistic interpretations to the trail.

For instance, Jessica Perrin, a Birmingham-based illustrator and designer, offers her ‘Twelve Drummers’ design, presenting a gingerbread-esque snowman accompanied by a band of drumming mice. Similarly, Manchester-based artist Jenny Leonard adds a whimsical touch with her ‘Four Calling Birds’ snowman, embellished with representations of London’s iconic skyline and landmarks. These sculptures, set on eco-friendly plinths made from recycled waste plastic, not only add to the festive decor but also carry an environmental message.

This initiative, a collaborative effort between Fleet Street Quarter, Wild in Art, and Penguin Random House, is more than just an artistic endeavor. It’s a free, interactive art trail that invites Londoners and visitors alike to immerse themselves in the spirit of the season. As they traverse the Quarter, discovering each snowman, they experience a sense of wonder and nostalgia, reminiscent of the timeless appeal of ‘The Snowman’ story.


Moreover, the trail serves as a cultural and community event, bringing people together during the festive season. It encourages exploration and engagement with the city’s streets, landmarks, and local businesses, fostering a sense of community and belonging. The art trail also highlights the significance of public art in urban spaces, demonstrating how art can transform the environment, create a dialogue, and enhance the experience of a place.

In conclusion, the “Walking With The Snowman” trail is not just a tribute to a classic Christmas story; it’s a celebration of art, community, and the festive spirit that envelops London during the holiday season. It invites everyone to step into a world of imagination and rediscovery, underlining the power of storytelling and art in bringing joy and togetherness during this special time of the year.

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